Instead of wondering if it works or how , the smart business person is using it right now, that being the tools of Blogging, Twittering and Internet social networking sites to market your business.
The lesson here is do it now, do it fast and don't stop. Spread the word of your business through every electronic avenue you can via your own web site, Internet social sites and the cell phone.
The horse racing industry got a late start but it seems industry big wigs like the NTRA and NYRA are finally getting it and using all platforms available to market such as Facebook and Twitter. We have a way to go and are behind other sports but in this constant changing every day is a new day and the time is now.
Speaking of which, you can see the various Twittering going on at the Thoroughbred Bloggers Alliance via TBABlogs. You can also read the Tweets at the TBA Home Page.
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I think the big wigs get the "do" part pretty easy it's the integration of all those things one place that takes a little time. and their learning curve there needs to improve for sure.
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