If you are reading this blog, you most likely found your way to a TV set or computer Sunday evening to watch the 60 Minutes piece on Zenyatta.
It was purely a puff piece, nothing to be learned if you are already a fan of the great Mare. But the exposure of being on 60 Minutes cannot be discounted. Even in this age of a fractured television audience 60 minutes is a ratings juggernaut. More people watched her last night on CBS than did last year in the Breeders' Cup Classic.
A search on Google Trends at 9:00 pm Eastern time on Sunday, about an hour after the piece ran on Zenyatta, showed that she had zoomed all the way up to #14 on the Google "Hot Search" Chart for searches in the USA. The search "Breeders Cup 2010" zoomed all the way to #5, indicating the casual fan was intrigued enough by the Zenyatta piece to do a little research on this Breeders' Cup gig. The only sports themed search higher, at #3, was the search for "Brett Favre Injury". Below is the Google Trends search volume index graph for Sunday on Zenyatta: