With such lack of enthusiasm for the usual suspects to replace Avioli, why not think outside the box. We need a winner and who sells winning better than Charlie Sheen.
The timing is perfect as Sheen is currently on the open market.
The Breeders Cup Twitter site has 4,323 followers. Why not turbo charge that number and grab Sheen as your CEO who just set a Guinesss Book World record for being the quickest person on Twitter to gain 1 million followers, doing so in 25 hours, 17 minutes.
Some may say Sheen is on a classic downward spiral but I would argue the man is a marketing genius and he is acting like a business minded positive forward thinking CEO, something the Breeders Cup needs. Are not these recent quotes from Sheen reminiscent of great leaders of the past, like Winston Churchill and Vince Lombardi. Breeders Cup, may you consider these quotes as part of Sheen's resume:
"You can't process me with a normal brain"
"I have Tigers blood and Adonis DNA"
"Defeat is not an option"
"Drug tests don't lie. Scoreboard doesn't lie"
"Plan Better applies to everything where an excuse now sits. Try it. U won't be wrong. EVER"
I believe his first decision will be to replace the confusing "Win and your In" slogan with his more concise classic line: