By now you probably all have heard that only one bettor hit the Belmont Stakes Pick 6, winning a payout of $969,345.00. The Bettor had some guts, constructing a $96.00 dollar ticket which started out singling Fabulous Strike in the True North. The amount of horses used were 11 (1x2x2x2x3x2) ending with Summer Bird and Charitable Man in the Belmont Stakes. All we know so far is that the customer used a Youbet.com account.
Seems like a perfect marketing opportunity not only for Youbet.com but also for NYRA. NYRA of late seems to have picked up the ball when it comes to good advertising, media exposure and promotions of various races and events going on at their 3 tracks. It will be interesting to see how they promote this winning ticket and if they use it to do draw more people to playing the Pick 6.
In other news, Sports Illustrated is apparently now marketing to a European audience, putting the low rated (1.8 US TV Rating) French Open (Roger Federer) on the Cover of this weeks issue. Kobe Bryant of the Lakers landed on the top right hand of the cover with a NHL Headline (no photo) on the top left hand side of the cover (2.6 US TV Rating). The Belmont Stakes (with a 4.3 US TV rating) apparently did not merit a mention on the cover, although Tim Layden does have an article on the race in the issue.