In the wake of the closure of the New York City OTB, The New York Racing Association (NYRA) continues to move forward and further brand the NYRA name.
After the NYC OTB closure NYRA quickly reached out to the abandoned OTB players with incentives to sign up for a NYRA Rewards betting account.
They than opened up the Belmont Cafe on the ground floor at Belmont Park. The cafe is a clean, heated simulcast facility with a cafe and bar. They pay track prices on all payouts too.
Yesterday, NYRA announced the debut of a NYRA produced Television program to be shown in the New York City area on Channel 71, which was the old NYC OTB Simulcast channel. NYRA has taken over the channel, now called the NYRA Network. The show will be shown live twice a week, (Wednesday & Saturday at 9:30 am) and focus not only on the NYRA circuit, but the National scene as well as the Triple Crown preps. Jason Blewitt and Andy Serling will host.
All pretty good branding if you ask me. Important stuff, just ask Arianna Huffington how important branding can be for your properties- as it did with The Huffington Post.