I will be watching the Kentucky Derby next weekend with some casual racing fans. In order to help them with some pre-race background, I told them Versus network would have coverage during the week including the Derby Oaks, the Derby undercard other pre-derby activities including the Derby Draw.
Problem is, if I didn't tell them about the Versus coverage, how would they know?
The hardcore racing fan who reads all the blogs such as you and I know, but once again it seems racing is marketing in a vacuum. Versus is running ads on its network touting the coverage, but unless you are a NHL fan (Versus has been showing the NHL Playoffs) and actually have the network on, you don't see those ads.
Honestly, how many casual racing fans who don't follow the NHL know about the Versus racing coverage.
Versus as of last week had its own website at www.versus.com but now that address takes you to the parent network (NBC) website www.nbcsports.msnbc.com. There is a "Horse" tab at the top which I figured would take me to a page prominently listing the Versus racing coverage schedule for the week. Shouldn't the entire Versus week TV schedule be neatly listed front and center on this page? No such luck, the page has no mention at all of the Versus coverage. It instead features generic articles such as "Uncle Mo is a go for the Derby". Oh gee, thanks.