Wednesday, April 01, 2009

TV Ratings-What Sports get higher ratings?

While I admire the good folks behind the "Take Back Saturday" campaign, an effort to make every Saturday a destination for weekly racing broadcasts on National Television, I think the angle should be "Take Back a Share of Saturday".

Lets look at The Florida Derby on ESPN which ran on Saturday. The ESPN televised event had lesser ratings than ALL of these other weekend televised sporting events (listed by Sport, Game/Event, Date aired and the TV Rating household share):


College basketball Oklahoma/North Carolina Sun., 3/29/09 7.7 SHARE

College basketball Villanova/Pittsburgh Sat., 3/28/09 7.5 SHARE

College basketball Connecticut/Missouri Sat., 3/28/09 6.2 SHARE

College basketball
Michigan St./Louisville Sun., 3/29/09 5.9 SHARE

NBA Mavericks/Cavaliers Sun., 3/29/09 2.2 SHARE

PGA Arnold Palmer Invitational, Final Round Sun., 3/29/09 4.9 SHARE

NASCAR Goody's Fast Pain Relief 500 Sun., 3/29/09 4.1SHARE

Figure skating World Figure Skating Championships,Sat., 3/28/09 2.6 SHARE

Racing is too late to the Television party and the other Sports listed above-even Figure Skating- all know how to market it better.

5 comments:

Power Cap said...

Racing is not a TV sport. Watching one of these games is a one way street, the info flows fron the TV and the presenters to the viewer and you sit there and absorb it.

Racing is much different. There are PP's, handicapping, deep introspection and the expression of wagering. There are no better informed fans than racing fans, they are truly a rare breed.

Janine said...

What channels were those events on?

SaratogaSpa said...

College B'Ball-CBS
NBA-ABC
NASCAR-FOX
PGA-NBC
Figure Skating-NBC

SaratogaSpa said...

Power Cap-Valid points and that's why I think just getting a share of ratings is enough. It not merely a sport but a gambling event. The gambling aspect also keeps many players watching on the simulcast channel or OTB where they would rather watch and bet on multiple tracks at once.

As far as informed fans, I would agree but baseball with all its statistics and daily flow also requires great dedication and loads of information, albeit not in a pure gambling form.

Superfecta said...

I love watching racing on TV - especially in HD. My living room is a lot nicer than most tracks, alas.