While I admire the good folks behind the "Take Back Saturday" campaign, an effort to make every Saturday a destination for weekly racing broadcasts on National Television, I think the angle should be "Take Back a Share of Saturday".
Lets look at The Florida Derby on ESPN which ran on Saturday. The ESPN televised event had lesser ratings than ALL of these other weekend televised sporting events (listed by Sport, Game/Event, Date aired and the TV Rating household share):
College basketball Oklahoma/North Carolina Sun., 3/29/09 7.7 SHARE
College basketball Villanova/Pittsburgh Sat., 3/28/09 7.5 SHARE
College basketball Connecticut/Missouri Sat., 3/28/09 6.2 SHARE
College basketball Michigan St./Louisville Sun., 3/29/09 5.9 SHARE
NBA Mavericks/Cavaliers Sun., 3/29/09 2.2 SHARE
PGA Arnold Palmer Invitational, Final Round Sun., 3/29/09 4.9 SHARE
NASCAR Goody's Fast Pain Relief 500 Sun., 3/29/09 4.1SHARE
Figure skating World Figure Skating Championships,Sat., 3/28/09 2.6 SHARE
Racing is too late to the Television party and the other Sports listed above-even Figure Skating- all know how to market it better.