Racing needs KISS, no not the rock group but the acronym for Keep it Simple Stupid.
Let's be real, we are living in a real dumbed down society where the basic american will not go out of his way to do anything even remotely complicated or try to learn something he believes to be confusing.
Market racing for the exciting gambling game that it is and market it as easy to try, not hard. I mentioned at the start of the month that I had entered the Meadowlands Survival Challenge, a simple game with a simple concept of picking horses to win, place and show with losers going home and winners advancing with real prizes given out at the end. We are now a quarter way through the meet and I am still alive in 669th place out of 4825 original players.
Hats off to Meadowlands Racetrack for getting a mostly NYRA track bettor like me to pay attention to another track on a daily basis. I have just focused on Jockey/Trainer combos I like, pick my 3 horses in the 3 races every day and let the computer tell me who placed where. Suddenly, instead of just looking at the Belmont Results every day, I also check the Meadowlands results...heck now names like Elvis Trujillo have daily meaning to me. This can only lead to more betting at the Big M, using a very simple concept appealing to the basic tenet of the game-gambling.