Thursday, May 07, 2009

Kentucky Derby Final TV Rating: 9.8

The final rating is in from Nielsen Media Research for the 2009 Kentucky Derby.

The race portion of the 2009 Kentucky Derby (6-7 pm) drew a 9.8/22 final rating and 16.3 million viewers on NBC last Saturday.

This is an increase of of 11% in ratings and 15% in viewership from an 8.8/21 and 14.2 million for last year's Derby won by Big Brown. Prior highs in this decade were The '01 and '04 Derby's (Monarchos and Smarty Jones)which both drew a 9.3.

The 9.8 rating is the highest for the Kentucky Derby since 1992 (10.3/30) won by Lil E. Tee, and the 16.3 million viewers is the most for the event since 1989 (18.5 million)won by Sunday Silence.

Since taking over from ABC Network in 2001, NBC Sports ratings and viewership for the Kentucky Derby have grown by 48% in ratings and 51% in viewers.

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