Monday, May 18, 2009

What Sports The Preakness Beat Out: Overnight Ratings Closer Look

The 7.9 overnight NBC race portion TV coverage as well as the overnight 6.3 total NBC Preakness Saturday coverage had no problem beating out all weekend sports events including the Lakers-Rockets Game 7 (5.6) and the Blackhawks-Red Wings Game 1 (2.0). Here is a closer look listed by date, event, network, rating and household share.

15/16/09-PGA Tour: Valero Texas Open: 3rd Round CBS: 0.8/2

5/16/09 Rolex Equestrian Championships (taped) NBC: 0.9/2

5/16/09 Preakness Stakes: Pre-Race Special(4:30-5) NBC: 2.7/7

5/16/09 Preakness Stakes: Total Coverage NBC: 6.3/15

5/16/09 Preakness Stakes: Race Segment(6-6:45)NBC: 7.9/18

5/17/09 NBA Playoffs: Rockets-Lakers: Game 7: ABC: 5.6/na

5/17/09 PGA Tour: Valero Texas Open: 3rd Round CBS: 1.9/4

5/17/09 National Heads-Up Poker Championship (taped)NBC: 1.4/4

5/17/09 NHL Playoffs: Blackhawks-Red Wings: Game 1: 2.0/5

Source: Nielsen Media Research

4 comments:

Nick said...

Where I live the Rolex Championships were replaced with hockey overtime for the full hour when it first aired, and my local station opted to run infomercials instead on Saturday. Maybe it would have had better ratings if it was ever actually aired. I'm sure my market wasn't the only one.

Power Cap said...

Love these posts. Racing's demise has been greatly overtstated. There is still a tremendous audience out there.

SaratogaSpa said...

Nick-The ratings are national #'s so no doubt the regional blackout brought the overall Rolex # down.

Power Cap--The Triple Crown Races gives the US TV audience something they love-a great storyline and a great event-NBC has also performs a great job packaging and promoting the events-Lets see what ABC does with the Belmont

thanks for reading

Amateurcapper said...

Ditto Power Cap's response. I can't believe the Preakness brought a bigger number than then NEXT DAY's ROCKETS/LAKERS Game 7! What do you think David Stern is doing about that?