Wednesday, February 11, 2009

Animal Planet Jockeys Premiere Garners Impressive Ratings

We reached out to Discovery (parent company of Animal Planet Network) to get some feedback on last Friday Nights Premier of Jockeys.
"Animal Planet was thrilled with the premiere"
said Thali Kouperstein of Discovery. Kouperstein went on:
"The back to back premiere episodes (9-10pm) brought in more than 1 million unique P2+* viewers (1.014M). The ratings were a .6** household; a 50% increase from the year-ago timeslot average."

By comparison "Monk" seen on USA network had the most viewers of any cable show for the week ending February 8th, 2009 according to Nielsen Ratings Data released by The Nielsen Company . Monk had over 5 million viewers counting Live and DVR Same Day Viewing***. Ironically the very popular Monk went up head to head against Jockeys as it also ran in the 9-10 pm time slot on Friday night.

Considering there are over 14,000 airing of shows on cable every week, grabbing the amount of viewers Jockeys did is pretty impressive.

Notes: *: P2t means all persons over the age of 2
**:A household rating is the estimate of the size of a television audience relative to the total universe, expressed as a percentage
***: Live and DVR Same Day Viewing includes DVR playback on the same day, defined as 3 a.m.-3 a.m.

Sources: Discovery Network
The Nielsen Company

1 comment:

Wind Gatherer said...

Monk, Rocks!