Tuesday, May 04, 2010

2010 Kentucky Derby TV Ratings Analysis

The final Nielsen TV rating for the 2010 Kentucky Derby was 9.8 with 16.5 million viewers on NBC. For a comparison on how this compares with the 4 major Pro Sports here is a look at Television ratings for the finals in each sport. In order to accurately compare we took a game in the finals for each sport that was broadcast on a weekend.

Sport

Event

Network

Rating

NFL Football

Super Bowl (Saints v. Colts)

CBS

45.0

MLB Baseball

World Series Game 4 (Yanks v. Phillies

FOX

13.5

Horse Racing

2010 Kentucky Derby

NBC

9.8

NBA Basketball

’09 Finals Game 5 (Lakers v. Magic)

ABC

8.0

NHL Hockey

’09 Finals Game 5 (Penguins v. Red Wings)

NBC

2.4

Source: Nielsen Media Research








A big field, a chance to to put together a valve bet, a fun atmosphere, kinda makes it easy to watch.

2 comments:

Eddie D. said...

NBC has done a good job of promoting its high rating for the Derby, but that figure only includes the race segment, which is about a 50-minute window that encompasses the race.

The other sports you mention are an overall rating for the length of the contest, so comparing the 50 minutes of Derby coverage isn't the same as comparing a 3-hour game.

tvnewsbadge said...

The problem is network television doesn't know how to package horse racing effectively.

With football and baseball, they don't have to worry about filling a couple of hours waiting for the action because it's constant action.

Plus, they need to put some real photographers, not mere camera operators behind those live units.

The only "money" shot in the whole pre-race build up was the tight shot of Calvin getting misty eyed on the parade.